
Oxford University Press
Strategic Advertising Management, Paperback/Richard Rosenbaum-Elliott
503,00 lei553,99 lei-9%
Economisești 50,99 lei
✔ În stoc la elefant.ro
Vezi oferta la elefant.ro
Economisești 50,99 lei
✔ În stoc la elefant.ro
Vezi oferta la elefant.roWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.











