Spending Advertising Money in the Digital Age. How to Navigate the Media Flow, Paperback/Jim Marshall
Kogan Page Ltd

Spending Advertising Money in the Digital Age. How to Navigate the Media Flow, Paperback/Jim Marshall

230,99 lei

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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business. Publisher: Kogan Page Ltd Author(s): Jim Marshall Number of pages: 336 Publication date: 2011 Dimensions: 157 x 233 x 18 Cover type: Paperback / softback

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