Short Introduction to Strategic Management, Paperback/***

Descriere & specificații

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts. Publisher: Cambridge University Press Author(s): Torben Juul (Copenhagen Business School) Andersen Illustration(s): 26 Halftones, unspecified; 67 Line drawings, unspecified Number of pages: 311 Collection: Cambridge Short Introductions to Management Publication date: 2013 Dimensions: 217 x 144 x 15 Cover type: Paperback / softback

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