Name: Partial Least Squares Structural Equation Modeling (Pls-Sem) Using R: A Workbook, Hardcover/Joseph F. Hair Jr
Brand: Springer
Price: 324.99 RON
Availability: InStock

Descriere & specificații

An Introduction to Structural Equation Modeling.- Introduction to R and RStudio.- Introduction to SEMinR.- Evaluation of Reflective Measurement Models.- Evaluation of Formative Measurement Models.- Evaluation of the Structural Model.- Mediation Analysis.- Moderation Analysis. About author(s): Joseph F. Hair, Jr. is Cleverdon Chair of Business and Ph.D. Program Director at the University of South Alabama (USA). His research interests are multivariate data analysis, particularly structural equation modelling (SEM), and B-to-B marketing. Joe has published numerous highly cited peer-reviewed journal articles in highly ranked journals. He has co-authored several market-leading books on multivariate statistics and marketing, and a new book on marketing analytics. G. Tomas M. Hult is a Professor at Michigan State University (USA). He is part of Expert Networks of the World Economic Forum and UNCTAD's World Investment Forum, and Researcher at the American Customer Satisfaction Index (ACSI). Tomas is a Fellow of the Academy of International Business and 2016 Academy of Marketing Science Distinguished Marketing Educator. Christian Ringle is a Professor of Management at Hamburg University of Technology (Germany) and an Adjunct Professor at the University of Waikato (New Zealand). His research addresses human resource management, organization, marketing, strategic management, and quantitative methods for business and market research. Since 2018, he has been included in Clarivate Analytic